Top 5 Personal Finance Budgeting and Planning Apps on iOS in Kenya: Q4 2023

In the fourth quarter of 2023, the top personal finance budgeting and planning applications on the iOS platform in Kenya demonstrated varied performance metrics. Below, we delve into the weekly downloads, revenue, and active user trends for the leading apps, based on data from Sensor Tower.

YNAB saw fluctuations in weekly revenue, peaking at around $167 in late September and experiencing a notable dip to $12 at the end of October. Downloads remained relatively low, with a slight increase to 12 in the week of October 23. Active users exhibited minor variations, reaching a high of 21 in late October.

Wallet - Daily Budget & Profit maintained a steady trajectory in weekly downloads, averaging around 8-14 downloads per week with a slight dip to 3 in late December. Revenue showed more variability, peaking at $53 in mid-November. Active users exhibited a slow decline from 97 in early October to 84 by the end of December.

Splitwise experienced a noticeable rise in weekly downloads, culminating in 100 downloads during the last week of December. Revenue trends were also positive, starting at $9 in late September and reaching $93 by the end of December. Active users increased from 198 in late September to 268 in the final week of December.

Spendee Money & Budget Planner showed a steady growth pattern in weekly downloads, rising from 7 in late September to 21 in mid-December. Revenue trends were more volatile, with a peak of $64 in late November. Active users remained relatively stable, fluctuating between 40 to 54 throughout the quarter.

Mobills - Budget Planner had a significant increase in downloads in mid-December, reaching 57. Revenue followed a similar pattern, peaking at $63 in early November and $41 in the last week of December. Active user data was only available for mid-December, showing 41 active users.

For more detailed insights and data on these apps, visit Sensor Tower.